July 31, 2011
Chinese market for the importance of Prada be deduced from the prospectus. Greater China sales share in global high as 19%. In contrast, Prada in his hometown in Italy growth rate of only 1 percent, while North America, or even only 0.8%. The past three years, Prada sales compound annual growth rate in the region of 51%, unlimited vision, mainly due to the Chinese market-driven. In Greater China sales compound annual growth rate of up to 52%.
As of January 31 this year, Prada, net profit reached 251 million euros, but saddled with a debt of 4.086 billion euros, if successfully listed in Hong Kong and raised funds, also have to repay after growth . According to the Hong Kong media reported in early June, Prada has launched international sales. Issue price per share ranged from 36.5 to 48. According to sales documents show, Prada, the prospectus will be available for sale of 423 million shares, together with another 15 percent over the amount of allotment Option, if the limit pricing, will be able to raise 23 billion yuan.
experienced four times in the past 10 years listed failure, third-generation proprietor and chief designer Miuccia Prada and husband Patrizio Bertelli, the battlefield away from Milan, Hong Kong. Listed in Hong Kong right now, Mr. Bertelli, Prada, president interpreted as “a large number of business expansion in Asia in the past three years, local sales last year, the phenomenal growth of 63%, is the most popular areas, listed in Hong Kong is closer to” the Chinese This great boutique consumer market.
Prada has invited Lyon, Goldman Sachs, Intesa Sanpaolo, Italy and the Italian Yusin bank (at UniCredit SpA) have rich practical experience in the financial community to help out, because they have experienced four failures, Prada 5th listing plan has also been set a deadline.
reporter has learned that in mid-April heavyweight consulting firms such as McKinsey and other preparations for the Prada listed tender fighting overnight, many venture capital are watching the Prada Group in one fell swoop a move.
Prada) today listed in Hong Kong Listing src = “http://cache.eicn.me/attachments/2010/06/901_ 201006220105502iyHS.jpg” width = 400 srcwidth = “800″ srcheight = 1032 “zoomrate =” 0.529069767441861 “>
selected Hong Kong
from the financial system, Hong Kong is Asia financial center, has a mature and relatively loose monitoring, such as capital activity limitations, a large number of tax avoidance upper hand, the currency of the free flow of securities freely transferable. Compared to the 2008 financial tsunami, New York is more rigorous and more transparent Listing Rules and Hong Kong are highly attractive to issuers and investors. In 2009, the Hong Kong IPO financing amount up to $ 31.8 billion to dominate the world and become international giants, hedge funds park last year.
the end of 2011, HKEx Chairman Ronald Arculli Prada case vigorously to corporate and private equity investment, admitted that “the valuation of companies listed on the HKEx higher than the other markets of uniform number (Yuebimilan 30%), more European boutique company listed in Hong Kong.
May last year, French perfume brand L ccitane listed in Hong Kong, the stock has been sought after by the market, the phase Bioushudan, Prada, famous in the Asian market has a higher degree in Hong Kong The degree of premium will be higher. Prada valuation given by foreign analysts is slightly different, but generally are between 5 billion -60 billion euro area, and said that due to favorable for institutional investors, Prada shares may exceed the target price to 7.5 billion euros. This means that in addition to repayment of the historical legacy of up to € 4.086 billion of foreign debt, but also surplus to 3.4 billion euros for the expansion of the world, especially the scale of business in the Asian market.
According to Prada, said the company plans in 2011 in China to open 17 stores in 2012 to open 11 new stores. Addition to the north of Guangzhou, Prada, the future will further expand market share of the leading cities in the second and third line. As early as January of this year, HKEx is formally accepted by Italy for its first 15 overseas jurisdictions, market participants believe the move will be widely rumored that the Prada listing in Hong Kong to open the door.
brand value
another leather with Italian luxury brand Salvatore Ferragamo has been selected for listing on the Milan Stock Exchange. [Market turmoil Prada (PRADA) Hong Kong-listed low-key]
premium luxury brands listed after the key lies in its brand value.
According to the report released by the McKinsey consulting firm in early March, 2010, luxury sales in China reached $ 12 billion, by 2015 this figure could reach $ 27 billion, then China will become the world largest luxury goods consumer market. Prada has 104 outlets in the Asia-Pacific region since January 31, 2010 to 2011, Prada, net profit reached 251 million euros, a growth rate of 150.4%. Revenues of 2.05 billion euros, a 31.1 percent increase over last year. 2010, Prada63% growth from Asia. An increase of 75% of total revenue in China than in Asia or uniform rate of increase, and contributed 20% of the turnover for the Group.
Prada, noted the potential of the Chinese market is obviously faster.
legitimate Prada For in the Chinese market, its products are frequently complaints, Chinese consumers are gradually reduced to the moment of the luxury brand “ATM” Who will guarantee the interests of consumers? who supervision of the luxury brands?
products frequently questioned Origin
Lily Qim in Frankfurt, Germany on May 30 this year, bought a Prada bag, returning home in June, she a famous brand of leather light cleaning agent to gently wipe the bag surface dust, unexpected, bright yellow sheepskin quality package has been wipe even a large range began to fade.
“This package has not yet how used.” Lily Qim told reporters, “This leather light cleaning agent has been used to clean all types of leather, which also have other types of brand name bags, never there has never been any subject. “this reporter consulted the Prada staff, the person claimed,” Our package is not casually with leather light cleaning agent to wipe, to be sent to a special bag and maintenance center job. ”
a value of € 1 100, purses, leather light cleaning agent gently rub the serious fade how are justified? “Lily Qim angrily told reporters,” This explanation is somewhat far-fetched . “relevant person in charge of the leather brand of light cleaning agent told reporters that” the specific circumstances, we do not see the package can not jump to conclusions, but I personally have spent more than ten years this brand leather light cleaning agent. have not come across such a serious situation. “
In fact, in Prada who disputes similar to the quality subject has been common, especially the controversy fade and wear. After the media broke the news in Ruian, Zhejiang industrial and commercial sectors and Consumer Protection Committee, carried out jointly by brand apparel quality sampling, the sampling of 73 batches of clothing with a pass rate of up to 55%. The differences in the cell product, including Prada first line of luxury brands. The business sector was ordered to substandard products to stop selling, and for investigation.
domestic luxury many of which are domestic OEM quality normal, not necessarily better than the A cargo much. this and the price is certainly not proportional to the senior practitioners of certain luxury goods industry, told reporters . There have previously pointed out that the media, Prada, of Bacheng products for domestic OEM, Goldman Sachs has been classified as product quality and risk factors.
reason is not obvious-Prada, obviously very optimistic about the Chinese market. The prospectus, January 2007, Prada has eight outlets in January 2011, has increased to 18, is expected in January 2014, the outlets will be increased to 30. “China sustained economic growth, help us to penetrate further into more Chinese cities.”
As soon as possible to seize a share of the emerging markets of Asia, Prada recently to speed up the stores in the Asian market set up speed. It was revealed that as of last fiscal year, Prada, 319 directly operated stores, including Super Prada flagship store in New York, Los Angeles and Tokyo and 18 discount stores, plans to open 80 in the fiscal year ended January 31, 2012 outlets, of which about 25 will be located in the Asia-Pacific region.

strong
performance growth as early as October 2010, the media came Prada plans to go to Hong Kong-listed message, which is already 10 years the 5th listed on the agenda, Prada recent attempt in 2008, when the global financial crisis, let listing plans vanish into thin air.
Prada prospectus disclosure, this went to Hong Kong listed business, including Prada and Miu Miu leather goods, garments, footwear and glasses through the license agreement and perfume, as well as Church and Car Shoe brand aimed at the luxury shoe market niche business.
prospectus also shows that from 2009 to 2011 the proportion of sales of Prada Asia Pacific region in general has risen every year, Europe and America is the successive years of decline. To this end, the creation of direct network in the Asian market become Prada investment focus in 2011.
the beginning of 2009, the Asia-Pacific region contribution rate or the lowest in Europe, the United States and Asia three regions, even as Italy contribution rate. But after just two years, the proportion of sales in the Asia-Pacific region already accounts for 32% of Prada global sales, China performance is more prominent, accounting for 19 percent, compared with Japan accounting for 11%.
According to the flagrant information, Prada Group owns the Prada, Jil Sander,, Church , Helmut Lang, Genny and Car Shoe and other prestigious international brands at the same time it also has the exclusive license of the Miu Miu brand .
Prada6 24 May, listed on the HKEx. Press as of this reporter, the latest news from the Hong Kong media, Prada is expected to raise funds than previously anticipated $ 2 billion a 30% increase, of up to $ 2.6 billion, equivalent to HK $ 20.3 billion. Burberry and LVMH all behind them, the market value of more than a thousand billion Hong Kong dollars.
This Prada last year impressive sales performance. Prada prospectus disclosure, as of January 31 this year, fiscal year 2010 Prada operating income amounted to 2.05 billion euros, net profit rose 150 percent, amounting to 250 million euros. Sales exceeded € 2 billion mark, an increase of 31.1 percent over the same period last year.
From a market perspective, Apart from U.S. and European markets the incentives of the economic recovery, the driver of the strong demand of the Asian market is becoming increasingly important factor.
luxury brand “ATM”
2010 total sales of global luxury goods industry was 172 billion euros, the overall growth of 12 percent more than before the financial crisis in 2007 1,700 million euros. Italian luxury goods company Association A ltagam ma speculation that the global luxury market to grow to more than 214 billion euros by the end of 2014.
Goldman Sachs report shows that, in 2010, China luxury consumption of up to $ 6.5 billion for three consecutive years the global growth rate. France CLSA released a forecast report, 2020, in the world to buy luxury goods worth nearly 170 billion euros, 44% of the world luxury goods will be bought by Chinese people surpassed the U.S. as the world largest luxury goods market.
Among them, the Asian markets the past two years has been a huge engine of growth of the luxury goods group, released “Chinese luxury goods market in 2010 survey by Bain

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Prada, Prada Miu Miu, Car Shoe and Church brands. The company has now to reduce debt, and to open several stores in Asia. Prada 2010 new in the past decade, four times to defer issuance of stock, the reasons are mostly due to poor stock market conditions. It is reported that this year sales of this Milan-based company is expected to reach 2 billion euros (2.75 billion U.S. dollars), depreciation and amortization, profit before tax rate may be from 450 million to 500 million euros. Prada may be listed before the end of this year on whether to make the ultimate decision. Informed sources said that the view of the more active investors in Asia, Prada in Hong Kong listed than in Milan to raise more funds. The company may be next month at the earliest polishers investment bank. Movement in Beijing October 6, according to foreign reports, the three informed sources, Italy, known for luxury goods company PRADA new being studied before the first half of 2011, listed in Hong Kong (IPO) plan.

September 9, 2010
in spring and summer wear, winter loaded several rounds of price adjustment, land and niobium Na found that the international price of second-tier brands have at home and a lot of designer brands selling price commensurate, and some even more low. A pair of jeans, for example, many second-tier brands priced at 1,500 yuan -2000 yuan, while at home and many designer brands at a price that the price, sweaters, coats and other categories, the domestic brands and international second-tier brands The price difference between soon after.
order season run into the exchange rate the lowest valley
high prices at home and brand international second-line? Beginning this month, the Office of Hangzhou Tower A, 2 front counter on the Autumn gucci bag, like Max

October 12, 2011
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in 1913, the center of Milan, Italy, the birth of Prada founder of the first boutiques, primarily by founder Mario Prada (Mario Prada) well-designed handbags, top quality, there are a series of suitcases, leather accessories and cosmetics cases and other products, and very much loved and sought after by royalty and high society. The brand now after a century-old temper still shine in the world, has been regarded as the most senior to enjoy in the Italian upper classes of society with the values ??embodied by the high reputation and fame, Prada products.
28,935,573 Hong Kong Prada Prada counter Address:
the PRADA in Alexandra House, Central 2522 2989
the PRADA Sogo, Causeway Bay Shop G4, 1st Floor

March 2, 2012
language learning lesson – “Shang Yang the Nanmen stumpage” before class, I text a careful analysis, whether it be words, or understanding of the key sentence.
words I encounter the word “persuade” I not sure how to read the words in the end, “said” is more than one pronunciation and sometimes read “shuō,” such as “talk sometimes the read “shuì, such as” lobbying “, where in the end to read what? So, I took out the first came to school work when you buy the “Dictionary” and “the Xinhua Chinese Dictionary” for inspection, small dictionary, the word, just explained, when read “shuì, means” words to persuade others, make him listen to their views. “example mentioned earlier of” lobbying “. When read “shuō”, which means a lot, can not tell which. So I decided to turn to the Xinhua Chinese Dictionary, I am glad, in the “shuō pronunciation, and soon found the word” persuade “means” rational, then the other convinced: persuasion and education. I will be to determine the pronunciation of the word.
after the bell rang, I walked into the classroom, this lesson for students. As I think, when the students read the word, does have questions, the students say read “shuì, I encourage them to look up, but there is no word in the dictionary, students also told me, the original teacher read shuì “Maybe I can stir up troubles, so leave it when the job, we go exploring together.
end of this lesson, I went back to the office to begin the search, find, a lot of answers, feel authoritative following:
[Baidu the Baike] in this way:
[headword] convince
the 【Pinyin] shuō, fú, (Note: do not read shuì fú)
“Modern Chinese Dictionary (Chinese Academy of Social Sciences, Institute of Linguistics dictionary editing room of the Commercial Press, the entry in the 2005 version 5) to” convince “the Hanyu Pinyin phonetic shuō fú ; “instead of” shuì fú “.

“Modern Chinese Dictionary” and “convince” the Hanyu Pinyin phonetic and explain: [persuade] shuō fú to, justified if the other side convinced.
the latest version of the Commercial Press Dictionary 11th Edition (2011), 465 say to shuì to persuade others to use, then make him listen to his own views: Lobbying, and not to “convince” this entry.
sum of , the correct pronunciation for shuō fú.
two, I see a Sohu blog, specific analysis is as follows:
, whether in the workplace, or life often someone tries to correct my “persuade (shang wei fu) pronunciation, intentionally or unintentionally reminded me that should read” to convince (shui, fu).
once do not want any explanation, because it is the primary language textbooks had been taught the correct pronunciation is “to persuade (ku xiao chang chang pei zhe fu).
can go and see the “Modern Chinese Dictionary” and to “convince” the Hanyu Pinyin phonetic and explain:
[convince] shuō, fú justified so that the other convinced.
Obviously, the pronunciation of persuasion, not “shuì fú”. So, to “persuade (shui, fu)” pronunciation come from?
“say” more than one pronunciation, there are four kinds of pronunciation, which is indeed shui, “sound, such as:” lobbying “in” (shui,) “,” Modern Chinese Dictionary ” The explanation is this: using words to persuade people to listen to their views. Thus, “(shui,)” not “convince” “(ku xiao chang chang pei zhe)” not only a different pronunciation, different meaning to “persuade” in “(ku xiao chang chang pei zhe)” is not to persuade, but justified, using the expression of their views, reasons, evidence, the other side to be convinced, but not the kind of rely on the silver-tongued lobbying.
Since it is the primary language have to learn the pronunciation, and why many highly educated adults have to “convince” read into “sleeping clothes”?
I have found is a large number of literary and artistic works of RTHK to blame the episode in the history of the evolution of Chinese culture, resulting in mainland China and Hong Kong and Taiwan, Chinese culture has a certain degree of difference, which there are some pronunciation differences, such as: “Enterprise, Asia, including” the pronunciation of commonly used words have differences, including the pronunciation of “persuasion”. Even intellectuals in mainland China in a very subtle thought to “persuade” in relation to read “sleeping clothes”, it appears that the influence of the literary works of the Hong Kong and Taiwan in mainland China is still quite large, such as Angus Tung ” life waiting “in the phrase” to convince shui, fu “lingering in my ear, romance TV series in Taiwan, a large number of” sleeping clothes “pronunciation is heard a.
still believe that the cultural superiority of our continent, after all, is the foundation of Chinese culture. />

three: from the website of the Development Forum to see the article called “The people tangled ” convince pronunciation
tangle people to “convince” pronunciation
some movies and television characters, television host will “(shuō,) dress,” read as “(shuì) service , so repeated the baseless assertion, made a lot of teachers, students and went to read into “the (shuì) dress,” affect the spread of Chinese language and the specification, has caused endless trouble.
“said” is more than one pronunciation, and to be cognizant of its pronunciation, need to clear the meaning of the word. In the term (shuō) dress, “where” “means” to speak, reasoning “,” (shuō) dress, “and is” talking, reasoning to convince the other convinced. “(Shuì) is a single sound of the word, meaning” then urges people to listen to their opinions “and words of similar meaning, are using words to persuade others to obey. If “(shuō) service” read into “(shuì) service, is guilty of repeated semantic error.
In addition, “(shuì) is an ancient word, only” then urges people to follow their own opinions, “meaning there is no” said (shuō the) sense. Only in ancient times, said, cloud, “said (shuō)” item. “(Shuō)” is a modern word, almost replaced the ancient word “said,” It is “convinced” (shuō) dress, “the term” (shuì) “means, How can confuse their pronunciation!
Where is the problem? First, the teaching classical touch be frightened, said (shuì) Zhao Empress, was teaching students to read “(shuō)” Zhao Queen Mother, as if discussed in the press, there was the article points out that I think ” (shuì) “(shuō) service” means. Second, the reform and opening up, people had a self-righteous to write traditional characters, fashionable tendencies of the “standard” pronunciation, but little knowledge, scrawl chaos read. Such as wrong “Queen” written “Queen” and “hometown” written as “hometown”; “bar tail (wei)” read as “tail (yi) Pakistan … In fact,” Queen “in the” after ” also the ancient word, which means the king wife, the orientation of the word “after” simplified to “after”, but it is two different words; “hometown”, “” is the ancient word, neighbors, local Italian, Traditional word “in” the same position words, although simplified to “not” Traditional “hometown”; “tail (yi) children” refers specifically to the hair in pony tail (wei) bus or insect tail ( wei) Ministry of thorns, with the tail (wei) Pakistan “means very different, so the tail (wei) Pakistan” can not read into the tail (yi) Pakistan “.

data source: http://forum.home.news.cn/thread/78238391/1.html
three places I am very confident that the word should be “shuō fú”. I ask other language teacher with teaching and research with doubt, and some say no confirmation, some said to have read for many years shuìfu. Although this is just a word, but I do not want to allow students to feel ambiguous, for the time being, I let the students read “shuō fú” I will continue to find friends, if you have a definite answer, please tell me , thank you!