January 19, 2011
However, since the 1970s, Levi is the global expansion of Chi-process started to take off exactly extreme and a little local culture. Japan and South Korea in the Asian market, for example, rough western adventurer radical abstraction was deprecated in favor of the soft star endorsement and skateboarding, hip-hop music and other cultural activities praise the first street to help. The transformation of the type of test attracted a capacity test letter was to brand management and is wavering on the abstract positioning.
indeed, and Lee, Wrangler jeans and other old widowed many as 155 years owned no annals, the kingdom is 110 Levi business, but also those who need is surrounded by budding market confirmed its outer “American adventurers” brand charm and cowboy “Boye system restrained,” the innovative strength.

return to take innovation
but to deal with the hard segments which are the operators, the Cowboys return to the trend but added a double-edged sword . Results have been keen to do together emerging trends: the world-famous British rock style jeans brand LeeCooper closure in the near future to apply to France – that established in London in 1908, a century-old brand is really not free to decline outside of the economic crisis, the last five years, sales of land year after year, the amount of credit points to reach 18 million euros.
old jeans are Levi jeans to join the attack of the double-Shen Road, who do: “Global Entrepreneur” D-day

Levi move, On the one hand the amount is the amount of customer requirements, eliminate operating mentality, price positioning for more accurate positioning, thus bringing industry, “Bo home” advantage, on the other hand, can be seen as steps in the original line of denim market segments Fast fashion brand Zara integrated services such as demolition of the brand of a class of reverse innovative use. Anti-such as Anderson said: “We can operate with a program like Zara Jeans (jeans).”
However, the Levi (LeviStrauss